15 Ideas when Creating Branded Merchandise to Promote Your Food Truck Business
Selling merchandise is a great way to not only upsell and make extra money but also get customers to promote your business as well.
Selling and handing out branded merchandise is a great marketing tool. There is a virtually endless array of possible merchandise to create. You can get creative with the kind of stuff you sell or give away.
Getting people to wear a t-shirt, hoodie or hat with your logo or put your sticker on their car or laptop is a great way to advertise your food trailer or food truck.
The supplemental income you can generate with merch is also an advantage. For example, if you order t-shirts in bulk, you might pay around $5 per shirt and can sell them for $10 – $20. You can also use your merch as prizes in contests. This can create a buzz on social media and people love winning something tangible. You can also give away promotional items.
15 Ideas for Promotional Merch:
- Mouse Pads
- Water Bottles
- Bottle Openers
- Tote Bags
- Phone Stands
There are so many promotional merchandise ideas that you can have made for your food van business at a relatively inexpensive price.
Getting them is also easy. There are a lot of online merchants that specialize in promotional and marketing advertising pieces. You want to make your merchandising memorable so try to avoid just simply putting your logo on something. Incorporate the colors used in the design of your truck, a creative tagline or something clever or funny. If printing t-shirts, make sure you are using a high-quality product that will last and won’t fade or shrink in the washing machine. Read the reviews of the supplier you use to make sure other clients are satisfied with their work.
You can showcase your merch in your truck’s service window and even sell it on your website. When designing merchandise, make sure to put your style into it, get creative and create products that stand out. This is a fun way to express yourself and your business and when people wear or use your products in public, it’s cheap advertising. It also creates a memory and a bond between your customers and your mobile food business. Branded merch can help your food truck make its mark and establish your brand in your community!
Finding, attracting and maintaining your food truck customers is vital as no customers means no business! Impeccable customer service is crucial in the food truck