5 Cost Effective Promotion and Advertising Methods for Food Trucks
Thinking about how you will initially attract customers and build a relationship with them is important to the success of your food trailer or food truck.
The following are 5 strategies to help promote your business:
1. Word Of Mouth
Having others spread the word about your mobile food business is the cheapest and one of the most effective ways of promotion. Making a strong first impression with your customer service as well as the products you are serving is very important. When a person has their mind blown by an experience at a food truck then they are likely to tell their friends and family. Those people will then be interested in your business and the process can repeat over and over again creating a web of potential customers. When someone has a truly positive experience or tries a delicious dish from your food trailer then they also might post about it online.
2. Social Media
Creating, maintaining and regularly updating your social media channels is another important and mostly free way to advertise and promote your food trailer or truck. Three of the most popular social media platforms for the mobile food industry are Facebook, Instagram and Twitter.
When a person tells you they love your food, it never hurts to ask them to review or post about it on social media. You can also give customers a behind the scenes look at your business and make them feel like they are a part of it. Instagram is a good place to share high quality images of your food so people are intrigued and want to try it.
3. Contests and Giveaways
Holding contests and giveaways can attract new and existing customers to your business. If you create a new menu item you could hold a contest for customers to name it and whoever wins gets to try the food for free. Get creative and come up with unique ways to interact with customers. Spread these marketing campaigns across your social media channels. You can also offer discounts or free food for participating. It’s no secret that people love free stuff!
4. Event Vending
Being a vendor at local events that draw big crowds of people is not only a great way to make money but also a fantastic opportunity to market your mobile food business. Hand out brochures and business cards that highlight your availability for other vending or catering opportunities including private parties, fundraisers, sporting events, fairs, corporations, office buildings, weddings, etc. You can easily attract future clients at local events. Plus, event organizers are often in charge of additional events so building a relationship with them is also important.
5. Moving Billboard
Never forget that your food trailer or truck is a moving billboard that can attract potential customers all the time. When designing the colors, branding and logo for your business, it’s important to keep this in mind. You want to stand out. A lot of people are going to notice you when you are driving as well as when you are setup and working. Coming up with an eye-catching design will help promote your business. Make sure to put your contact information, phone number and website on your food trailer or truck!
Finding, attracting and maintaining your food truck customers is vital as no customers means no business! Impeccable customer service is crucial in the food truck