Social Media is crucial to the success of the food truck industry!
Utilizing social media allows you to connect with customers and potential customers and can help optimize your business to rank higher in search engines.
But ultimatley it can help your food truck to get found by people who want and need your services, building your brand awareness.
With a solid social media plan, you can drastically improve the popularity of your food trailer or truck.
Aocial media can help your food truck business grow is by letting people know where you are and where you are going to be.
It is a good idea to release a weekly schedule so people know where you will be serving.
Once you are set up at a location you can also push the information about the specific event out to your social media channels.
On Facebook, you can create event pages or add existing events to your page so that people will know ahead of time where you will be.
With social media platforms like Instagram and Facebook, you can easily showcase your food. Make sure that you are posting high quality images of the dishes you serve. You don’t want to make your food look bad so invest in a good camera or a phone that takes good pictures.
Learn how to use the settings on your camera or phone as well as filters so you can make your photos look as good as possible.
People really enjoy to get a behind the scenes look at businesses. Social media gives you the chance to engage with people on a personal level. If you get a flat tire, post a picture of it. If your refrigerator stops working, share your pain and frustration with them and show pictures or videos to go along with it. Ask for peoples’ opinions about things like what to name menu items, which dishes they prefer, where they want to see your food truck, etc. This forms a bond between your customers and your business.
By properly utilizing social media you can also gain the trust of your customers. It allows people to post reviews as well as read other peoples’ reviews.
One important thing to consider is that it’s probably not a good idea to get involved with politics or religion or any other kind of debate on social media. You do not want to alienate any of your current or prospective customers.
Social media is a powerful tool for entrepreneurs and small businesses. It allows you to engage directly with your customers and community. It can even form bonds and make people feel like they truly matter to your business.
Finding, attracting and maintaining your food truck customers is vital as no customers means no business! Impeccable customer service is crucial in the food truck