5 Steps to Launching a Mobile Coffee Trailer Business
- Write a Detailed Business Plan
- Do Your Market Research
- Figure out Health Department Rules and Regulations
- Develop a Strong Marketing Plan
- Launch It!
1. Write a Detailed Business Plan
Like any business, having a business plan is a must especially if you will be trying to obtain financing for your coffee van, truck or trailer then you will definitely need a thorough and well written business plan.
Even if you aren’t trying to get a loan through a financial institution, having a written plan will help immensely. Getting your road-map down on paper is extremely beneficial and will allow you to get organized, create a menu, figure out strategies to beat the competition and develop marketing ideas.
You will need to also figure out your costs and do financial projections to determine how much money you can make.
In order for a bank to agree to loan you money they will want to make sure you will be able to turn a profit and make your payments.
2. Do your market research
You should definitely scope out the competition. Are there other mobile coffee vendors in your area? If so, how will you stand out from them? What places can you go that they won’t be? You can also create specialty drinks or offer food that they don’t offer. You should also find out if the areas where you plan on setting up have brick and mortar coffee shops. Market research is also helpful in figuring out pricing for your drinks.
You should really think about what your competition is doing that is working and what they are doing that isn’t so you can incorporate those notions into your plan. You need to determine the needs of the customers in your area so you can try your best to meet those needs.
3. Figure out Health Department Rules and Regulations
Health Department laws are different depending on what area you are in so you will need to do a lot of research to make sure your coffee van is up to code and has had the proper inspections and licensing. You will likely need to make numerous phone calls and although it can get rather tedious, it will all be worth it in the end!
4. Develop a Strong Marketing Plan
How will you market your business? What will make you stand out? Why will customers remember you and want to keep visiting your coffee truck? These are some of the questions you will need to ask yourself. Also, don’t forget to figure out why event organizers will seek you out and how you can market your business to them. And once they do come to you, why will they come back?
An online presence and social media is also huge. Most people head to the Internet when they are looking to book a coffee trailer for an event. Having an up to date website with solid contact information as well as menus, pictures and other important details is crucial to your success.
5. Launch It!
Holding a Grand Opening event can be really beneficial to get the word out about your new mobile coffee business. You can create a Facebook event and share it everywhere possible. Utilize your new social media account on Instagram, Twitter and any other viable channels. Sending press releases out to local newspapers as well as radio and TV stations can also help. Generate buzz and get people talking by offering promotions and showcasing what makes your coffee trailer unique!